AssistKD

New website and SEO strategy to boost growth

Requirement:

AssistKD is one of the UK’s leading consultancy and training organisations. AssistKD selected Moore-Wilson to completely overhaul their website, from its look-and-feel through to all of its functionality. It was particularly important for the client that the booking and payment system was improved and made more user-friendly. It was also crucial that the new website had improved administration functionality.

 

Solution:

We built the solution using Drupal, as it offers a robust flexible open-source solution. We created an advanced search system to aid users to find information about different courses. We also improved the booking system with new functionality to purchase places on a course on behalf of another person. AssistKD also offers e-learning courses as well as classroom ones. The new custom e-learning functionality allows customers to purchase 30 days use of an e-learning course and it will send reminders when the 30 day period is about to expire.

To improve administration the order management system was also updated and linked to AssistKD’s accounting systems. The client can now put orders, made by phone, directly into the website system or bypass the payment system altogether if they want to invoice a company instead of taking immediate payment. All these changes have reduced time spent on managing orders and allow the client to focus on their core services.

AssistKD also chose Moore-Wilson to run and manage their SEO campaign. At the first year mark of the campaign, visits to the AssistKD website were up 32% and unique visitors were up 42%. Traffic from organic search had also increased by 33%. The AssistKD website is currently ranking on the first page of Google for their relevant terms around business analysis, e-learning and business architecture.

 

Key Features:

  • New website design
  • Robust open-source CMS using Drupal
  • Improved administration & order management system
  • Custom e-learning functionality
  • Successful ongoing SEO campaign