The World Photography Organisation (WPO) was established in 2007 to raise the level of conversation around photography worldwide, through a year-round programme of exhibitions, awards and competitions. The WPO’s mission is to support photographers around the world, to celebrate and show their work, as well as nurture the medium of photography on a global scale. WPO runs a year-round portfolio of events including the world’s largest photography competition, the Sony World Photography Awards and Photofairs - art fairs dedicated to presenting fine art photography and moving images.
Its old site had limitations including an inflexible CMS and an unresponsive digital experience for tablets and mobiles visitors. The WPO also wanted to allow third-party sites to enter their competitions through an API. The key parts of the project included:
A huge well done to you all. It is wonderful to actually browse our website (and on a mobile device too). Really well done and thank you so much for all your incredible hard work."
This was due to our ability to manage the whole project from start to finish all within Moore-Wilson. This included creating a new design, building the site and delivering an API that clients can link to. For example, Sony websites in regions such as Japan and China will use the API to bring the competition to their audiences, which had never happened before.
The project was delivered to a very tight timeline and launched successfully on time, on budget, with over 2,000 competition entries in the first 10 days of launch.
The project has continued to evolve and expand and we are currently adding functionality to allow competition entries directly from social media channels such as Instagram and, in China, from Weibo which is a huge advancement for the WPO. We are proud to have been selected to be part of such a successful and important project for the WPO.
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