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Being a new employee at Moore-Wilson, I’ve been spending my first few days learning the ins and outs of SEO. While it’s value on the web has always been crucial to getting noticed, it’s becoming increasingly more important as the quality of websites continue to improve. Below are some key pointers I’ve been introduced to that could be useful to someone thinking of implementing SEO into their marketing strategy.
Google My Business is a tool for businesses and organisations to improve their online presence throughout Google. Having a Google My Business Listing plays an essential part in your local SEO search results, as without you would not be appearing on any local map listings in the SERPs that Google shows at the top of the page for the vast majority of local queries
When you’ve just begun your business, you may not have the time or the resources to implement a strong SEO plan. We’ve complied the following tips that you should keep in mind when creating not only your SEO strategy, but your overall marketing strategy.
Social media has become a fundamental part of today’s society, not to mention the internet. Businesses have had to adapt to the social world in order to promote their brands and communicate with their audiences, and now, social media is an integral part of marketing strategy.
This week at Moore-Wilson we have been sprucing up the office up with some plants. We already have a few plants around the office, but there is always room for more.
At Moore-Wilson, we have identified the value of recognising our employees and their significant efforts for the company.
Voice searches are a conversation between a user and an intelligent personal assistant, such as Siri (Apple) or Alexa (Amazon), that help users complete real-time tasks, for example finding out cinema showing times or booking a table at your favourite restaurant. Once a question is asked, users don’t receive links like a normal google keyword search, they want a specific answer and sometimes, action. 
Merry Christmas and a happy new year from the Moore-Wilson team! We hope you have a well-rested, mince pie filled Christmas and enjoy your time off. 
As 2017 comes to an end, marketers need to consider what changes on the digital world are going to affect them. Here are a few trends that we think are going to impact marketing decisions for 2018.
According to recent studies, over 55% of traffic is coming from mobile devices, and this figure will grow year upon year. In response to this, Google will begin to take into account your mobile site over your desktop site when indexing and ranking. So, what does this mean for your website?