Web development    |    Web design    |    Hosting    |    craft
Bain and Gray

Emotionally intelligent recruitment

Bain and Gray is a leading recruitment firm in London, that specialise in boutique secretarial and PA recruitment. Their motto is to work in partnership with individuals and businesses to provide a best in class service. To invest continuously in our team, engaging with exceptional talent, and acting as trusted consultants to offer a personalised, tailored experience.


Always striving to be best in class and with a keen eye on emerging trends, Bain and Gray felt that their website needed an overhaul to better reflect their values and true commitment to their clients and staff.

The brief centred around the following key areas: 

  • Creating a clean, modern design that made Bain and Gray stand out from the competition 
  • Revised site navigation to improve user journeys and overall digital experience 
  • New imagery and copy
  • A scalable and easy to use CMS 
  • Perhaps most importantly, a much-improved experience for candidates applying for jobs and a streamlined workflow in the backend for handling applications 


We scoped and specified the new site functionality for Bain and Gray while running a number of internal and external workshops, before moving onto the design phase. Once signed off, the build started, using agile planning.

Our SEO experts were heavily involved as well from the beginning to ensure that this important area was being taken into account, particularly as Bain and Gray worked with external copywriters as well. 

The site was built with a new Content Management System (CMS) - Craft CMS 3, which is a flexible and very user friendly CMS, but still powerful enough to handle all of the requirements of the site both now and as it grows, futureproofing the solution. One of the new key areas is the ability for applicants to add multiple jobs to a shortlist and then apply for all of them in a single go. 

The project required our design team to develop a strong new visual language around the brand and Bain and Gray worked with photographers to create genuine new imagery that reflects their focus on people being the key asset to any company. 



One of the new key areas is the ability for applicants to add multiple jobs to a shortlist and then apply for all of them in a single go.



The new website is now live and has had very positive feedback, not least from candidates applying for jobs.

From Bain and Gray’s side it has also increased efficiency as all applications now go directly to the consultant who is in charge of that placement, and they have and easy and efficient way to review them in the backend. 

Craft CMS has also proved to be a game changer for the client, who is now finding it extremely quick and easy to upload new content. 

Using agile project management methodology aided our ability to react quickly to any changes during the project resulting in minimal impact on the project timeline. 

  • 60 St Martin's Lane
  • Covent Garden
  • London
  • WC2N 4JS
  • T: 020 7379 3300
  • The Portway Centre
  • Old Sarum
  • Salisbury
  • SP4 6EB
  • T: 01722 335105

©Copyright Moore-Wilson Ltd 2024