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Contraception Choices

A team of doctors, nurses and researchers at the University College London wanted to create a website to improve the process of helping women make decisions about their choice of contraception. Contraception Choices, was the name chosen for the information-based site.


The University College London team needed a web design agency to help design and create the website, to address common concerns and provide articles on benefits and side effects of a range of contraceptive methods.

The key parts of the project included:

  • New website design, branding and build
  • Interactive infographics for greater understanding and visualisation
  • Responsive, dynamic, user experience
  • Isotope filtered results functionality
  • Contraception decision aid tool feature
  • Results emailed and sent by text to users via automated email or SMS
  • Marketing collateral to raise awareness of the initiative and information portal
  • NHS Choices link to the site - to boost site traffic

I'd highly recommend Moore-Wilson. We've been delighted with their work, and the website is receiving enthusiastic praise from clinicians and from patients.

Contraception Choices


A great amount of care was taken in the planning of this project to ensure the user experience was as simple as possible.

Moore-Wilson worked closely with the sexual health clinicians at UCL to develop an interactive decision aid tool which met the aforementioned objective of a user-friendly interface and online experience. 

The tool asked the user a small number of questions with each answer affecting the relevance of a method to suit the user’s preferences. This resulted in the top three methods being given as suggested options for the user to discuss with their GP.

The Moore-Wilson team created marketing collateral to promote the site and were successful in getting the site linked to NHS Choices, this helped to raise awareness of the site and significantly boosted the traffic to it.

As the site was developed it was regularly checked with the target audience to ensure a completely user-friendly experience.


Technology logo
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Moore Wilson created a responsive, dynamic, user friendly site to help women and couples decide which method of contraception might suit them best.

The project was deemed a great success by the UCL team and the site continues to enjoy healthy visitor numbers. Users in particular love the user friendly layout and the interactive charts for choosing the best contraception method. 

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