A team of doctors, nurses and researchers at the University College London wanted to create a website to improve the process of helping women make decisions about their choice of contraception. Contraception Choices, was the name chosen for the information-based site.
The key parts of the project included:
I'd highly recommend Moore-Wilson. We've been delighted with their work, and the website is receiving enthusiastic praise from clinicians and from patients."
Moore-Wilson worked closely with the sexual health clinicians at UCL to develop an interactive decision aid tool which met the aforementioned objective of a user-friendly interface and online experience.
The tool asked the user a small number of questions with each answer affecting the relevance of a method to suit the user’s preferences. This resulted in the top three methods being given as suggested options for the user to discuss with their GP.
The Moore-Wilson team created marketing collateral to promote the site and were successful in getting the site linked to NHS Choices, this helped to raise awareness of the site and significantly boosted the traffic to it.
As the site was developed it was regularly checked with the target audience to ensure a completely user-friendly experience.
The project was deemed a great success by the UCL team and the site continues to enjoy healthy visitor numbers. Users in particular love the user friendly layout and the interactive charts for choosing the best contraception method.
©Copyright Moore-Wilson Ltd 2023