Moore-Wilson has a wealth of experience in the analysis of traffic data and takes a methodical approach to Analytics reporting. At the start of the Analytics setup, we discuss with clients their key performance indicators (KPIs) and ensure that services such as Google Analytics are set up to track these in a transparent and clear way. We also identify the key goal conversion points and make sure that these are configured correctly within your Analytics package.
It is vital that any Search or Display PPC campaigns, banner advertising, email campaigns and social media activity are correctly captured within Analytics and so Moore-Wilson provides full PPC and campaign tracking where required.
Furthermore, we use enhanced Google Tag Manager (GTM) tagging for Google Analytics and other services to ensure that all valuable user activity on your site is captured and labelled in a way that allows you to gain the insight you need. We provide advanced tagging options as standard, but where each site has its own unique tracking requirements, we will work with you to identify these and deploy additional custom tracking, when and where it is needed.
We can create automated, interactive and user-friendly reports that include all of the information that you find most valuable and have these available on demand or emailed directly on a daily, weekly or monthly basis. In addition, our analytics consultancy can provide advice on managing your analytics package or how to draw vital insight on visitor behaviour, visitor paths, funnels and goals, traffic drops, traffic spikes, bounce rates, conversion paths and content engagement.
Using a professional managed Analytics service provides you with the necessary data and information to continually improve your online marketing.
Moore-Wilson’s Analytics services are available as either consultancy projects or via an on-going monthly SEO retainer.
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