All figures are monthly unless otherwise stated
| Area | Feature | Essentials SEO Campaign | M-W Standard SEO Campaign | M-W Advanced SEO Campaign | Search Monitoring |
|---|---|---|---|---|---|
| Description: | For... | Those looking to ensure that their website is fundamentally optimised to be fully understood by search engines with key content relevant and signposted. | Organisations who are looking to fully integrate SEO into their marketing strategy. | Organisations with multi-threaded marketing campaigns and dynamic business requirements. | Those wanting to simply keep an eye on their website's performance in search engines |
| Why | To update and maintain the essential elements of SEO whilst periodically optimising key content | To cover SEO essentials plus collaboratively enhance the website and ensure that ongoing digital marketing is providing optimal benefit in search engine exposure | To cover SEO essentials plus collaboratively enhance the website across multiple areas and ensure that all ongoing marketing campaigns are providing optimal benefit in search engine exposure | To access basic or advanced monthly reports, monitoring of search engine appearance and resulting insight from the Search Marketing team | |
| Resource: | Total Hours | 6+ | 10+ | 15+ | 2 or 3 |
| Max Reserving of Hours | - | 50% | 100% | - | |
| Max Advanced Use of Hours | - | - | 50% | - | |
| Anticipated Consultancy Allowance | 1 | 2 | 3 | - | |
| Reviews: | Monthly Report | M-W Standard SEO Essentials | M-W Standard SEO Essentials | M-W Custom SEO Performance | M-W Site Usage Essentials or Site Usage Advanced |
| Campaign Update Sessions via Conference or Video Call | Quarterly | Monthly | Monthly | Quarterly | |
| Campaign Review Sessions via Conference or Video Call | Six Monthly | Quarterly | Quarterly | - | |
| Budget | Min Cost | £660 | £1,100 | £1,650 | £220 |
We also offer one-off project work to optimise existing websites and those under development and we'd be happy to provide a no-obligation quote if that is more appealing.
For more information on our other Search Marketing services, please head over to our main Digital Marketing page, or our Pay-Per-Click and Analytics pages.
