Our creative team work closely with our project managers and developers to ensure that they deliver design concepts that will work effectively with the Information Architecture.  

It’s also important that our designers produce fresh creative design work that truly meets the requirements of the brief. With a Covent Garden office focussed on our design process and designers who have more than 15 years of experience at Moore-Wilson, we are confident that our team deliver best-of-class results that span digital media, branding and print.

Usually, we start by creating design concepts. These are intended to be representative of the design language that could be employed and not firm representations of the IA etc.

A second design phase is entered during the scoping phase as the Functional Specification document is nearing completion. This is usually when the Information Architecture is agreed and wire-frames have been produced for our team to refer to.

We often test our concepts with user group participation. From the feedback provided, the selected concepts are developed and online access to evolving versions are then produced for comment. Once approved, the design concept will be extended to ensure templates are available for all key layouts. Finally, the designs are tested again, in a working responsive prototype, before our main coding process begins.

We find that our approach helps to ensure a smooth build process, resulting in projects delivered where the web design has creatively met the brief and contributed towards a successful implementation, on time and on budget.