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We have planned, designed and delivered project scopes ranging from information hub websites, product catalogue or parts inventory databases as well as customer engagement UX features such as project timeline modelling.
Our clients include consulting and contracting firms, manufacturers and distributors, technical and events media as well as multi- stakeholder government initiatives. For many of these we provide a full joined-up service.
Clients in the sector have benefited from the following:
The guys really did us all proud. We’re delighted with the new site. All our visitors are now greeted with a user-friendly portal with much simpler navigation. Our website now acts as a hub for all things subsea-related.
"Our marketing and planning teams have the insight and experience in technology and B2B to be able to quickly take on board and communicate the proposition of engineering and manufacturing clients’ projects, products and services. This ability to understand where they each sit in their food chain enables features to become benefits and benefits become marketing messages suitable for the ecosystem.
We have taken SMEs to flotation, dressed many businesses for sale by giving them a brand that has equity beyond acquisition and repositioned engineering firms as manufacturers. We have recently refreshed a leading steel fabricator's brand to look bigger, more collaborative and more capable. All based on the strategic needs of the client.
The marketing planning and activations underpinning such transformations need to run deep. In many cases, a name change and complete rebrand with little or no 'evolution' providing the best value tool to shift perception. Changing the DNA on the inside as well as the outside appearance and behaviour.
We can take your business on these adventurous journeys, mapping the route, selecting the best vehicle, navigating as we go and measuring, through user groups and research, the reaction to each development. With you each step of the way.
There is both an opportunity and expectation for grown up brands to develop engaging stakeholder narratives on the popular social media platforms. These narratives should be aligned with the short, medium and long term goals of the brand across positioning, sales funnel, CRM, CSR and resourcing.
Text and image content should be identified through a hierarchy of branded templates for different audiences and messages. These may range from niche audience technical to generic benefits or corporate outlook and insight. Topical and seasonal content should also be identified and on brand.
A consistent look and feel provides brand personality around the content where only 3rd party posts break up the flow. This fusion works well of course as social channels are a shared space for exchanges of ideas, information and dialogue. Social content speaks with a flexible brand tone of voice, from technical to conversational and creative, depending upon the forum. With a framework approach it helps build brand recognition among diverse audiences.
Our design team provides template and post design, whilst our planners and copywriters provide messages and post text. Clients load and schedule broadcast in a platform such as HubSpot. Tailored engagement with individual responses being handled most effectively by the in-house team member best informed and best placed to convert the lead or deal with the enquiry.
