With so much brand visibility, marketing, engagement and service delivery now online, our clients in Training and Recruitment have come to depend upon the powerful and multi-functional platforms we have provided at the heart of their business models. Our work often enabling additional revenue streams and resulting in driving down admin costs through automation.
We have developed secure user dashboards, job boards, application form and CV building functionalities for recruitment sites, often using the integrated macros and plug-ins for functions like search and candidate profiling.
Other bespoke solutions have included community forums, teaching and training tools and CDP tracking.
Clients in the sector have benefited from the following:
Thank you all for your time and effort in helping us to create the website and extranet. It has been challenging to create something that fulfils the needs of our various members and partner institutions, but you've been very intuitive and responsive to this throughout the development. The website looks great, functions well and we've had some very good feedback."
All our creative proposals for advertising are based on a campaignable concept - where a range of executions can be used to engage different audience sub-sectors. Campaigns build brands and populating campaigns with diverse characters, context and copy takes the narrative to the individual.
Many of our campaigns have required the research, sourcing or commissioning of bespoke imagery to provide a different and even unique asset. This includes illustration - traditional and CGI, specialist photography, with art direction, location selection, models, styling and props etc. When combined with the creative headline the combined result should engage and evoke the viewer.
Advertising is a powerful tool in the perception-shifters toolkit. An ad may challenge or confront, inform or confirm, make you feel comfortable or prick your conscience. Two high profile recruitment advertising campaigns we executed are:
To attract career changers with transferable skills and experience to mitigate a projected skills shortage in a key engineering sector where UK limited is a world leader we developed an Advertising campaign and supporting website with different demographic potential subsea workers shown interacting on a long multi-coloured sofa ‘How would a subsea career sit with you?’
We creative very different recruitment advertising campaign for the police in Surrey that resulted in a huge response. Toy police officer characters combined with the headline 'What do you want to be when you grow-up? The subtext being that you may be working in a role that does not offer the adult responsibility and satisfaction that you would get in the many guises a police officer has to adopt in the line of duty.
We design and build functionally rich websites for training providers with features such as such as personalised members’ dashboards, custom learning management and booking systems and course attendance tracking for CPD. A rich functionality enabled through robust integrations with applications including Keap, Vimeo, Xero and Stripe.
Our business critical platforms for recruitment consultants. Include features such as bespoke-build and integration of 3rd party job boards, powerful search and CV building tools.
Extensive experience in working with clients in this sector means our search marketing team are experts in digital marketing for training and recruitment providers. Whether you require organic, PPC or analytics solutions, our consultants can help you maximise the ROI and reach of your online investment. With many clients operating across several key areas, we are often required to simultaneously manage multiple marketing campaigns. This work results in increased volumes of highly-targeted traffic being driven to key areas of clients sites. We can also steer social media planning too.
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