We are proud of our MIMA awards for venue marketing for clients including the business meetings campaign for the Royal Opera House in London's Covent Garden.
Venue bookers are always seeking new experiences. When they find one they want to see the spaces offered in detail - especially how they interconnect and flow. They also want to be reassured that the quality of the hospitality and the ambience will meet expectations.
In addition to building experiential brand identities and campaigns with evocative imagery and messages, websites we have created for real-world and online spaces include virtual tours, venue-finder and quote building tools to support busy sales teams by automating conversion.
Clients in the sector have benefited from the following:
They take time to understand our business and what we are trying to achieve from our campaigns and readily offer and share experience and creative ideas. The team are also all easygoing and a pleasure to deal with. And the icing on the cake has been the 3 gold MIMA Awards we have won together."
Venue branding may require creating an identity, and sometimes a name for a building that has to work with its main address or function. Many institutions have added a venue hire offering as an income stream alongside their main activity. All our identity work sets out to design a differentiated and engaging brand, whether by reflecting a unique or characterful event space or suggesting the potential of a blank canvas. The branding process will include exploration of the potentially most appealing features and benefits and representing them in the identity design.
Venue marketing websites are a vital way for clients to show the potential of their event spaces to potential bookers without requiring them to visit. It is important that as well as the practical information, the full potential of the venue for different types of events and the support services provided are showcased to best effect.
When developing the UX for venue websites have used features like interactive floor plans to show interconnectivity of rooms for hire, VR tours and video to bring venues to life. We have also provided sophisticated search tools, quoting and booking functionalities to enable clients’ sales teams to efficiently deal with as many enquiries as possible.
It is also important in this vibrant 'live' industry to keep the site content fresh and to support the profile of the venue with social diary posts to introduce the event management team members and chefs for example, as well as organic and paid search marketing.
Whether the media channel is tactically positioned OOH sites, directories like Square Meal, banners on event booker websites or SM, advertising is an important way for venues to gain visibility and lay out the stall. This is especially true for new entrants that may be known to prospects - but not considered to be available for events. It is also key for venues for whom events are a side-line that a possible misconception that an event held there may be difficult, risky or offer poor hospitality quality when compared to booking a purpose-built event venues is mitigated.
Our award winning venue advertising work includes 2 such campaigns for iconic institutions - both with landmark buildings offering unique spaces - but neither were associated with business events. For London University’s ‘art deco skyscraper’ Senate House and the creative hub that is the Royal Opera House Covent garden we created visually outstanding advertising campaigns using the USPs, of the buildings unique skyline profile as ‘pulse’ and the creativity of costume design as ‘performance’ respectively.
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