Unique Venues of London is a collective that brings together over 80 of London’s most remarkable event venues. Their mission is to celebrate London's vibrant event scene and elevate the standards of excellence by showcasing venues that inspire and delight.
Unique Venues of London is a collective of over 80 truly unique venues in London, and their website was getting old and out of date technology wise. The scoping for the new website started just before Covid hit, and as the hospitality sector was particularly hit by the pandemic, the project was on ice for a while. We were very excited to pick it up again in 2024 and to start working on this exciting project.
The main objectives of the brief was to build a visually striking website, where the venue search and venues pages would be the main focus, with clear call to actions for people to easily enquire about venues and request information and sign up to newsletters.
Behind the scenes UVL also wanted a new venue member platform where venues can log in and update all their content, and submit content such as jobs and special offers, as well as finding useful resources only available to members.
A crucial part of the website is where venues can log in and access a wealth of resources, and for each venue to also update their own venues as well as contributing jobs and special offers etc.
"As part of the scoping process we went through a detailed wireframing UX exercise, and we had access to analytics and heatmaps, to ensure that the website and navigation was easy to use and could be reached in as few clicks as possible.
We particularly focused on the member search and the venues pages, allowing for venues to really showcase their venues with images, special offers and detailed capacity guides.
A crucial part of the website is where venues can log in and access a wealth of resources, and for each venue to also update their own venues as well as contributing jobs and special offers etc.
The website was built in Craft CMS, which is a secure and robust open source CMS. It offers a great editing experience with features such as page preview (in mobile, tablet and desktop) and image cropping built in to the CMS.
We are delighted that the website has received so much acclaim, and continue to be the strategic digital partner for UVL, as well as providing hosting.
