New website and marketing collateral for the Take Five to Stop Fraud National Campaign by UK Finance
Take Five to Stop Fraud is a nationwide campaign designed to empower individuals and businesses across the UK to protect themselves against financial fraud. Led by UK Finance, the campaign’s mission is clear: to help everyone confidently challenge suspicious activity and safeguard against scams.
THE BRIEF:
The previous Take Five website suffered from an outdated design, poor navigation, and minimal visual engagement. Its flat structure made content difficult to locate, reducing overall usability.
As a campaign backed by all major UK banks and led by UK Finance, Take Five aims to educate individuals and businesses about fraud prevention and provide impartial advice. The new website needed to cater to both audiences with clear navigation pathways and intuitive user journeys.
A critical component of the site is the toolkits—downloadable print and digital resources that enable users to spread the campaign’s message. These resources had to be well-structured, easy to access, and visually appealing.
"Engagement has increased by 71% year-over-year since the launch of the new site, driven by a more intuitive and engaging design that effectively guides users across different pages"
THE PROJECT:
Once approved, we developed a responsive HTML prototype and implemented the design using a robust, open-source CMS.
To ensure flexibility, we built a range of custom page builder components, allowing the team to create visually engaging layouts with ease. We also migrated content from the old site where possible, while restructuring pages to align with the new design.
Given that a significant portion of traffic comes from mobile devices, we prioritized responsive web design to deliver an optimal experience across all screen sizes.
Our digital marketing team worked in tandem to implement best practices for SEO, optimize Core Web Vitals, and ensure the site met accessibility and compliance standards.
Given that a significant portion of traffic comes from mobile devices, we prioritized responsive web design to deliver an optimal experience across all screen sizes.
"THE RESULT:
Feedback from UK Finance has been overwhelmingly positive, highlighting the improved flexibility for content creation and the enhanced user experience. The site now serves as a fully compliant, visually engaging hub for fraud prevention resources—supporting both individuals and businesses nationwide.
Engagement has increased by 71% year-over-year since the launch of the new site, driven by a more intuitive and engaging design that effectively guides users across different pages.
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