Franklyn Health is a European Medtech Clinical Research Organisation (CRO), founded in 2025, working with small and mid-sized device and diagnostic manufacturers worldwide.

As a new business entering a competitive market, Franklyn Health needed a website that clearly communicated their proposition, built credibility from day one, and could grow with the business. After reviewing several CMS options, WordPress was selected for its flexibility and ease of use.

The brief focused on three core requirements:

• A modern, clean website design that differentiated Franklyn Health from competitors
• An intuitive CMS that allowed the internal team to manage content confidently
• A future-proof structure that could scale as services, content and the business evolved

We began by working closely with the Franklyn Health team to define the site structure, page hierarchy and content requirements, ensuring the website reflected both their current offering and future ambitions.

Design was a critical consideration. Our competitor review revealed that many CRO websites relied on dated layouts and conservative styling. To help Franklyn Health stand out, we developed a clean, contemporary design using bold colour choices, strong typography and clear visual hierarchy, giving the brand a confident and distinctive presence.

Content migration was also handled by Moore-Wilson. This was completed as a manual process to ensure accuracy, clarity and consistency, with the client reviewing content as the site took shape.

The website was built using the latest version of WordPress, with a flexible page structure and intuitive editing experience. This ensured the Franklyn Health team could easily update content without relying on ongoing developer support.

Franklyn Health launched with a clear, confident digital presence that reflects their position as a modern, full-service CRO. The new website provides a strong platform for introducing the business to prospective partners, clearly articulating their services while building trust in a competitive Medtech landscape.

The flexible WordPress setup gives the Franklyn Health team full control over their content, allowing them to update and expand the site as the business grows, without technical barriers. The clean design and considered structure ensure the site is easy to navigate, visually distinctive, and aligned with the company’s long-term ambitions.

The end result is a future-ready website that supports both immediate credibility and ongoing growth, with a solution the client is confident managing in-house.