Financing a climate-resilient future
Climate Bonds Initiative (CBI) is a leading international organisation dedicated to mobilising global capital for climate action. Working with governments, investors and financial institutions, they set rigorous standards, provide market intelligence and support the growth of green and sustainable finance worldwide.
THE BRIEF:
Their brief centred on creating a platform that was easier to navigate, more intuitive for content editors and capable of showcasing their extensive datasets.
Key requirements included:
- Easy-to-use navigation, including a new mega menu
- A simplified, clearer website structure
- Clear, accessible information about Climate Bonds Initiative and its work
- Integration of bond data with their equivalent database
- Improved data visualisation for key datasets
- Ability to highlight global regions and market intelligence
- Migration of content from the existing site
- An interactive Taxonomy map
- Fast-track functionality for certification journeys
- CRM integration
- Incorporation of events directly into the website
The guiding principle throughout was clarity: ensuring the site remained simple, intuitive and user-friendly despite the complexity of the content.
"THE PROJECT:
Using wireframes, we worked closely with the Climate Bonds marketing team to refine key user journeys and define a completely new information architecture. The guiding principle throughout was clarity: ensuring the site remained simple, intuitive and user-friendly despite the complexity of the content.
Content & Media Management Overhaul
One of the biggest improvements was the rationalisation of media assets. Previously, documents and downloads were uploaded multiple times across different sections. We centralised all media into a single repository, enabling editors to update a file once and have the change reflected everywhere it appears.
Technical Development & Automation
- Automated scripts to migrate content from their existing website
- Custom databases and dynamic data-visualisation charts for Insights and Taxonomy data
- Multi-step ‘Get Certified’ form with advanced conditional logic
Enhanced Integrations & Dynamic Content
We integrated the website with their Spotify podcast feed and Flickr image galleries, ensuring rich media appears automatically and remains easy for staff to maintain.
THE RESULT:
Internally, the modernised CMS and streamlined media management have empowered teams across the organisation.
With clearer navigation, upgraded datasets and enhanced functionality across Taxonomy, Insights and Certification, the site is now a stronger platform for Climate Bonds Initiative as they continue to accelerate the transition to a climate-resilient global economy.
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