Why should you care? Well, SGE generates AI overviews at the top of search results, directly answering user queries.
Imagine having the golden spot, the top position on Google, except now, instead of being about position one, it's about being part of Google's AI overview. If your content isn't featured, it's like being on page two of Google - technically you're still there, but realistically, nobody's looking.
Now, here's the issue. How do you actually get featured in these AI summaries? Thankfully, after some deep digging (so you don't have to), I've come up with a sure fire way to get your content listed.
The essence of this strategy is pretty straightforward:
Structured data is a standardized format used to help search engines better understand content on your website. It makes your content clearer to Google, helping it present your information more attractively and accurately in search results.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's part of Google's Search Quality Rater Guidelines, a set of criteria Google uses to evaluate the quality of web content.
This article was written by Richard Hunter, Senior Digital Account Manager at Moore-Wilson.
If you would like to talk to Richard about your Digital Marketing, do not hesitate to contact us.
Last edited on 13/05/25
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