The Wine Explorer

Website redesign for a one of a kind wine merchant


Managing Director, Graham Mitchell, is the fourth generation in his family to toil in wine. His Great Grandfather, Sir Alfred Bower, established Bower and Company, wine merchants in the City of London back in 1879.

Being so passionate about wine, Graham primarily wanted a website where he could share his vast knowledge, as well as a platform to promote and sell the exquisite wines that he finds from around the world. He also required a site that was intuitive and easy to maintain.



Knowing how imperative an outstanding shopping experience was to this project, our team of developers opted to build the site using Craft - a CMS renowned for its powerful and flexible e-commerce platform. We built the site so that the online orders are sent directly to the fulfilment warehouse. For added functionality, we added filters for wine type, country, region and price, as well as direct debit payments for the exclusive ‘Cellar Club’.

We also updated the client’s branding and made the site more interactive with embedded videos to allow Graham to showcase his services like never before.

Graham has signed up for our hosting, ongoing support retainer and SEO services to ensure that the site continues to evolve and grow.


Key Features:

  • Craft CMS
  • Commerce Functionality
  • Website Redesign
  • Branding & Imagery
  • Product Filters
  • Embedded Videos