Unique Venues of London

A unique opportunity: striking new website provides enhanced user experience

Requirement:

Unique Venues of London is a membership organisation for the events industry that focuses on unique locations in London. UVL was established in 1993 and they have since expanded their portfolio of member venues from 18 to over 80.

Following a complete rebrand of all aspects of their marketing communications, UVL chose Moore-Wilson to design and build a new website that would successfully tie in with their new brand guidelines.  The new website also needed to have improved user journeys for site visitors, looking for a venue, and also the members.

Solution:

We chose the open source content management system Drupal for this project as it would provide the simplicity and user-friendliness that UVL needed.

To improve the user experience for non-members and external users, we implemented advanced search functionality that would help users to narrow down the venues on offer and help them find the right venue for their requirements. Users can view UVL’s venues on a map and can filter venues by a variety of options.

Logged-in members of UVL can now make use of a personal dashboard where they can edit information about their own venue, add special offers, access contact lists and view statistics, leads and other additional marketing opportunities relating to their venue.

We are also providing an ongoing SEO (Search Engine Optimisation) campaign. Our SEO efforts have also led to a significant increase in traffic. The number of visits to the UVL website increased by 18% in the first month of the campaign and organic search traffic jumped by 23%.

Key Features:

  • New website design & build
  • Open source Drupal CMS
  • SEO campaign to increase traffic
  • Advanced search functionality
  • Members’ area and dashboards