You are here

Moore-Wilson is a full service digital agency offering services including web design, web development, search engine optimisation (SEO), internet marketing and web hosting. We have had a Salisbury presence since 1998 and are based in the north of the City close to Salisbury City football ground and Old Sarum.

Our search marketing team is based in Salisbury and currently consists of six full-time members of staff.

Our in-house SEO experts are vastly experienced and have been working in the industry for many years. We have witnessed numerous changes in the search industry over this time and the way in which the search engines rank websites is continually evolving. We have therefore had to adapt our SEO processes over time, and have always done so to continually achieve quality results on behalf of our clients across a wide range of sectors. 

What is SEO?

Search Engine Optimisation (SEO) is the process of attracting your target audience to your website through high organic rankings within the search engine results pages (SERPS). At Moore-Wilson our focus is on achieving ranking improvements that won’t just lead to traffic increases, but also to an increase in key conversions for your business. 

Why use SEO?

Appearing in a high organic position within the search engine results is more important than ever. Less than 10% of searchers look beyond the first page of the results so your business needs to be placed on the first page in order to harness the opportunities that the internet offers.

Our client’s find that after partaking in an SEO campaign the search engines provide more traffic and better quality traffic to their website than any other source, therefore leading to an increase in conversions.

Our SEO services

The SEO services we are able to offer are wide ranging, incorporating all areas of search marketing. We can offer these services individually or offer an all-encompassing campaign. We work with businesses of all sizes across a wide range of sectors and have a solid track record of success. We are experts in local SEO, helping businesses drive increasing levels of high quality visitors to their websites.

The SEO services offered from our Salisbury office include:

Keyword research

Selecting the correct keywords or search phrases for an SEO campaign is vitally important. The keywords selected need to strike a balance between search volume (the number of searches) and the likelihood of a search for a chosen keyword converting into a lead or sale.

Keyword research takes place at the beginning of a campaign and involves using tools to discover the best areas to target on behalf of our clients. The tools we use tell us how many people, on average, search for a range of keyword terms each month. We use our experience to recommend which areas our client's should target based on their objectives and the phrases that are most likely to lead to website conversions.

On-page SEO

On-page SEO encompasses anything on a website itself that can have an impact on where it appears in the search engine results. We write bespoke page titles and descriptions for key campaign pages, with titles being one of the most important factors in what a page ranks for. We analyse overall page content and make recommendations to our client’s on how this could be improved both from an SEO perspective and from a usability point of view. We also look at additional pages that will help a client rank for areas they wish to target. Our SEO team has copyrighting experience so is able to write content for the websites of our client’s. We will also examine user journeys through your site and audit your calls to action to make sure that your pages are providing the best ROI that they can.

Technical SEO

Our technical SEO audit looks at the website coding, site indexing issues, URL structures, robot.txt file, 404 pages, speed tests, canonical tags, site redirects, internal linking, server errors, webmaster tool issues and xml sitemaps. This allows us to establish any issues that may have a negative impact on SEO.

Off-page SEO

Links to a website from other sites has an influence on search rankings. High quality links from relevant websites is a metric the search engines use to determine the relevancy of a website to particular searches and how much authority it should be given. We use a wide range of techniques to acquire good quality links to our client’s websites. This includes creating/suggesting content for our client’s websites that others may link to, writing content for other websites within their industry and making suggestions as to how clients can gain their own links.

When acquiring links to our clients’ websites key metrics such as anchor text, landing pages, and the use of images files and no follow tags will be considered where appropriate. We will also audit your current link profile to establish any issues that could lead to Google penalties and make recommendations on how to improve and amend your current inbound links.


We offer SEO and search marketing consultancy. Some businesses have in-house teams that want to take control of the SEO themselves but require assistance or advice. We will work with clients’ in-house teams to maximise their potential, offering advice and carrying out any SEO tasks they don’t have the resource or expertise to undertake themselves.

Services we provide

Below is a list of the key services our Search team can provide:

  • Keyword research
  • SEO website review
  • Online competitor analysis
  • SERPS analysis
  • Optimisation of individual web pages
  • Content analysis and suggestions
  • Copyrighting
  • Full link building campaign
  • Traffic analysis, visibility reports and recommendations
  • Google+ for business listing set up
  • Google Webmaster set up
  • Google Analytics set up and reports
  • Local SEO analysis
  • Optimisation of Google Business Listings
  • Google Pay Per Click advertising
  • Facebook advertising
  • Social Media account creation

Our Salisbury based SEO experts have produced quality results for clients across a wide range of sectors over many years.

If you are interested in working with us please call 01722 439492 or email search marketing

Visit our Google Business Page -