With over 30 years’ experience, Plantation Shutters are one of the largest suppliers of traditional wooden shutters in the UK. The functionality and design of their website had not been updated for a long time. Plantation Shutters felt that a refresh was long overdue and tasked Moore-Wilson with the development and build of their new website.
The client was very conscious that the website needed to be customer focused – so that users could find what they were looking for quickly and easily. With increasing numbers of people using their mobiles and tablets to browse it was also key that the website displayed well across a variety of screen sizes and platforms. As well as improving the customer experience the client also wanted new back-end functionality to improve systems and order tracking.
In order to improve customer experience, several new features have been included in the new website. For example, the gallery has been updated so that users can easily find examples. Images can be filtered by shutter style, window style, shutter finish and by room type. Users can also filter the images by more than one option to get an even more refined search.
Moore-Wilson has also been delivering an ongoing successful SEO campaign for Plantation Shutters for a number of years. When the campaign began in 2008 the website was ranked outside of the top 100 places in Google for their most important keyword terms -‘Shutters’ and ‘Window Shutters’. The website is now currently ranking on the first page of Google for these terms.
The SEO campaign has brought steadily increasing levels of traffic to the website. Currently, visits are up 423% and unique visitors up 371% since the beginning of the campaign.
- New website
- Advanced responsive
- Open source Drupal CMS
- Quote calculator Advanced back-end business systems
- Highly successful SEO campaign