A strong digital platform with untapped potential

PIMFA has an established brand, a substantial content library and a credible digital foundation. Our initial review identified opportunities to improve performance, accessibility, search visibility and AI readiness.

Your digital scorecard

*The AI readiness score is Moore Wilson’s indicative assessment, based on current AI visibility, crawlability, structured data, content clarity and technical accessibility. This digital scorecard has been produced from industry leading measures, the main ones that have been used are SEMrush, Lighthouse, Insites and Google tools.

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67/100 - Overall digital score
Alternative text and improved colour contrast required.

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64/100 - Performance
Fails its Core Web Vitals. Significant optimisation required.

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92/100
SEO

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69/100
Accessibility

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55/100
AI readiness

What PIMFA is doing well

Abstract big data visualization with colorful data streams, binary code, analytics, machine learning, data processing, and digital network technology background. 3d rendering
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The website achieved a perfect 100/100 score for Best Practices, demonstrating strong technical SEO fundamentals, a mobile-friendly design, and a secure browsing experience.

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The website uses valid Organisation, Article, and Breadcrumb schema, has a regularly updated content library, and allows AI crawlers to access its content.

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The website uses Google Analytics and Hotjar for performance and user behaviour tracking, while also achieving strong rankings for branded and association-related searches.

Five areas of opportunity

1. Core Web Vitals

The website fails its Core Web Vitals assessment and has a homepage payload of approximately 13.7 MB. Optimising images, code and third-party resources could create a significantly faster experience.

2. Accessibility

The site scored 69 for accessibility. Addressing alternative text, colour contrast, heading structure, ARIA and unnamed controls would create a more inclusive experience.

3. Schema and AI readiness

PIMFA has valid structured data, but its coverage could be expanded across events, people, articles and other important content. This would help search engines and AI platforms understand its expertise more reliably.

4. Content and search structure

The audit identified 27 low-content pages, multiple or hidden H1 headings, weak link text and some duplicate metadata. Improving these areas could increase the value and visibility of existing content.

5. Measurement and engagement

Analytics and Hotjar are already installed, providing a good foundation. More comprehensive conversion tracking could show which content, events and services generate meaningful engagement.

Lets discuss

We're keen to discuss these opportunities with you and help reach your full digital potential Contact us >
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Our initial research can only take us so far and you may be very happy with your current agency but we’d love to learn more about your challenges and future potential requirements.

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