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TopBuyer is an international fashion group that offers customised B2B buying services for high-end fashion products. TopBuyer supports high-end designers and makes their designs easily accessible in European and Asian markets. Moore-Wilson was chosen to build a new website for TopBuyer that could provide more advanced functionality for the online side of the business. The website also needed to have a sleek, modern feel and reflect the stylish and elegant nature of the business. TopBuyer provides services for buyers, brands and designers so it was important that the website could provide functionality for different levels of users. There also needed to be sophisticated back-office systems for administration and order management. As TopBuyer work in both European and Asian markets, Moore-Wilson also had to take translation of the website into consideration.
The finished website is sophisticated and stylish. It makes use of large photography and imagery to highlight the visual nature of the business and uses creative scrolling techniques to give the site a very modern feel. Behind the login screen are different options for different users. Buyers can browse look-books and purchase products while VIP buyers have bespoke landing pages and can view VIP-only brands. Brands can add new products, images, videos and featured collections to their brand homepage or virtual showroom. Designers can create look-books and promote their designs.
The back-office functionality of the website also provides different options for different users, for example buyers can find out information about their orders and their account while brands can manage individual orders and set delivery statuses. The website has strong e-commerce capabilities that include a payment gateway, shopping cart functionality and the ability for administrators to manage shipping rates, set current exchange rates and add product types. For logged in users the language displayed will be based on their preferred language setting in their account information. Google Translate will translate any new brand or product texts added to the website and TopBuyer are able to edit and amend any translation.
- New website development
- Fully responsive
- Creative scrolling techniques
- Different functionality depending on user levels
- Advanced back-office and administration functionality
- E-commerce set-up
- Translation & language options
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