Stone King is a leading UK law firm with a reputation for excellence amongst both private and commercial clients. Stone King is viewed as a national leader in the charity and educational sectors and is ranked as one of the UK’s top 200 law firms. Moore-Wilson has a long standing relationship with Stone King having previously designed and built websites for the law firm in 2008 and 2010.

As Moore-Wilson have long-term knowledge of working in the legal sector and have worked with Stone King on previous projects, we were selected to design and build their new website. Stone King were aware that while the old website that Moore-Wilson had built had been very successful in generating business it was beginning to looked dated and was in need of a design refresh. As well as updating the look of the website Stone King wanted to make the information architecture less complicated and to improve user journeys.



The new website is clean and modern with a banner carousel of vibrant imagery as the focal point of the homepage. The site is engaging but still maintains a professional feel, something that Stone King were keen for their website to convey. Before starting the website build we undertook a review of the information architecture to ensure that users of the Stone King website are able to find the information they require quickly and easily. In order to improve the user journeys for visitors to the website we changed the focus of the homepage from news and events to the more relevant sections of charity, education, personal and business law.

We built the Stone King website in Drupal because we felt that this open source content management system would provide the ease of use Stone King were looking for as well as more effectively future-proof the website by making updates and changes easier. The new site includes functionality that allows Stone King clients to pay bills and book places on events through the website.

Stone King are also a long-standing SEO and PPC client with the site seeing measurable improvements over the years in terms of search rankings and, as a result, traffic volumes. Not only has the traffic increased in raw numbers but the quality of this traffic has improved, bringing Stone King quality leads across a variety of sectors.


Key Features:

  • Website design and build
  • Clean, modern design
  • Open source Drupal CMS
  • Responsive
  • Improved information architecture
  • Event booking system
  • Successful SEO campaign

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