Every business needs cash flow, but few find dealing with narrow minded banks or lenders a pleasant experience. But is there really any alternative? GE Capital wished to be that other option. With their broad understanding in the realities of business, and capital reserves to match, GE Capital are the perfect partner for asset based lending. But how to get this message across to businesses, and how to make company directors think GE Capital? With our strong background in graphic design, GE Capital selected Moore-Wilson to undertake this project.
Moore-Wilson worked closely with GE Capital on a targeted campaign to create educational and marketing material for their leading business consultants. A direct infographic-based video was produced that would be used to market events and be used for viral penetration of social media. This project involved; copywriting, working up a script, storyboarding, distilling key messages, directing voice artists, illustration and animation techniques. The whole darn package! The client was thrilled with the result and have already commissioned a further brochure and video.
- Graphic design services
Watch the video here.