First Merchant is a privately owned finance company that specialises in granting loans to businesses with leaseholds. Their main sectors are: entertainment, hospitality and the leisure industries. Moore-Wilson was chosen to design and build the new website for First Merchant because we have strong experience in the financial sector. It was important to the client that the website had a professional, modern design and that significant thought was given to ensuring effective user journeys. It was also key for the website to be responsive and work well on mobile and tablets. First Merchant also wanted the website to have a user friendly CMS that could be updated easily.
The resulting website has a very modern look that makes use of large photography while maintaining a professional feel. We undertook a user-centred approach to provide a clear information architecture and calls to action on every page that would help site visitors to quickly find the information they are looking for. The site is fully responsive and makes use of adaptive technology so that ‘pinch’ and ‘swipe’ gestures are supported on tablets and mobiles.
The site is built in WordPress which provides the ease of use and simplicity for updating content that First Merchant require. We also updated the functionality for loan applications to streamline and improve the process. The new website is clear and eye-catching and will help to raise the profile of First Merchant and increase business generated from the website.
- Large scale photography and modern design
- Easy to use open source WordPress CMS
- Fully responsive and uses adaptive technology
- Clear information architecture and calls to action
- New online application forms to improve the application process