The Investment Association is the trade body and industry voice for the UK’s leading investment managers.
The IA selected Moore-Wilson following an in-depth tendering process. The previous website was difficult to navigate and members had several specific complaints about the site’s ease of use as well as organisation of content.
When Moore-Wilson was appointed we started by gathering information from analytics and heatmaps. We also evaluated comparable relevant websites to benchmark performance in key areas, this concerned items such as: accessibility, responsiveness and search functionality.
We also conducted a series of workshop sessions with users and internal stakeholder groups, using wireframes to test ideas around: informational architecture, layout and functionality.
Following sign-off for the wireframes we were able to develop creative concepts following the brand guidelines supplied.
After sign-off of the Functional Specification we moved into the build phase of the project, meeting the client fortnightly to demo and discuss functionality as it was delivered. The site was launched to wide acclaim among the membership and a strategy of continuous phased improvement has been agreed to ensure that the site continues to develop and evolve.
- New website
- Responsive design
- Improved functionality, usability and site architecture
- Open source Drupal CMS
- SEO friendly set-up
- Updated search system
- Integration with Citywire, Morningstar & other financial news sources