Contraception Choices

Online app for clinical research project seeking to improve sexual health choices


The University College London has a team of doctors, nurses and researchers that wanted to produce a website that would improve the process of helping women make a decision about their choice of contraception.



A great amount of care was taken in the planning of this project to ensure the user experience was as simple as possible. Moore-Wilson worked closely with the sexual health clinicians at UCL to develop an interactive decision aid tool. The tool asked the user a small number of questions with each answer affecting the relevance of a method to suit the user’s preferences. This resulted in the top three methods being given as suggested options for the user to discuss with their GP.

Moore-Wilson worked closely with UCL and their target audience by running a number of focus groups that helped drive the design and content of the site. As the site was developed it was regularly checked with the target audience to ensure a completely user-friendly experience. The project is currently being given a clinical trial and it has already received excellent feedback.


Key Features:

  • New website design, branding and build
  • Interactive Infographics
  • Responsive
  • Isotope filtered results
  • Contraception decision aid tool
  • Results emailed and sent by text to users