The University College London has a team of doctors, nurses and researchers that wanted to produce a website that would improve the process of helping women make a decision about their choice of contraception.
A great amount of care was taken in the planning of this project to ensure the user experience was as simple as possible. Moore-Wilson worked closely with the sexual health clinicians at UCL to develop an interactive decision aid tool. The tool asked the user a small number of questions with each answer affecting the relevance of a method to suit the user’s preferences. This resulted in the top three methods being given as suggested options for the user to discuss with their GP.
Moore-Wilson worked closely with UCL and their target audience by running a number of focus groups that helped drive the design and content of the site. As the site was developed it was regularly checked with the target audience to ensure a completely user friendly experience. The project is currently being given a clinical trial and it has already received excellent feedback.
- New website design, branding and build
- Interactive infographics
- Isotope filtered results
- Contraception decision aid tool
- Results emailed and sent by text to users