CLS is the world’s leading provider of FX settlement services. Launching in 2002, they transformed FX with their innovative approach to multilateral netting and settlement – today they leverage their experience and market intelligence to address the markets wider settlement, processing and data needs.
After rebranding, CLS asked Moore-Wilson to adjust the site's aesthetics and functionality to be in line with their new brand guidelines. Their previous site lacked clear navigation and needed updating.
Many key areas of the website, such as the product page, were overhauled to give the user a better experience when browsing the site. Additionally, the microsites for the event section were condensed into a single page with tabs to centralise information into one place.
The News & Insights page made downloadable content available for users, including opinion pieces and industry trend reports. An objective CLS had set was to generate leads, Moore-Wilson did so by creating an enquiry form before a resource was downloaded, whereby users inputted emails and other key details for their CRM system and subsequent marketing efforts.
- Bespoke security measures
- New web design to compliment rebranding
- Increased lead generation
- Compiling event microsites into one events page