CLS Group

Website rebuild for world leading FX settlement services group

Requirements:

CLS are the world’s leading provider of FX settlement services. Launching in 2002, they transformed FX with their innovative approach to multilateral netting and settlement – today they leverage their experience and market intelligence to address the markets wider settlement, processing and data needs.

After rebranding, CLS asked Moore-Wilson to adjust the sites aesthetics and functionality to be in line with their new brand guidelines. Their previous site lacked clear navigation and needed updating.

Solution:

Many key areas of the website, such as the product page, were overhauled to give the user a better experience when browsing the site. Additionally, the microsites for the event section were condensed into a single page with tabs to centralise information into one place.

The News & Insights page made downloadable content available for users, including opinion pieces and industry trend reports. An objective CLS had set was to generate leads, Moore-Wilson did so by creating an enquiry form before a resource was downloaded, whereby users inputted emails and other key details for their CRM system and subsequent marketing efforts.

Key Benefits:

  • Bespoke security measures
  • New web design to compliment rebranding
  • Increased lead generation
  • Compiling event microsites into one events page