Bishop Fleming is a dynamic UK accountancy firm, providing a comprehensive range of services across a wide range of sectors. The Bishop Fleming team appointed Moore-Wilson to rebuild their website and improve their marketing strategy.
We started with a series or workshop sessions with their internal teams to help capture the key requirements. Combining this with competitor research we made recommendations in the form of wireframes. The wireframes were evolved during a series of further engagement sessions.
Following sign-off of the wireframes we then briefed our creative team and several design options were put forward for consideration.
We created new approaches to how the firm leverages its output. For example, we gathered together existing material in new knowledge hubs to gain more value from their insights and these topics then became landing pages in their own right.
- Scoping and user engagement process
- New approach to the Information Architecture
- Website with user-friendly CMS
- Powerful new features such as Knowledge Hubs
- Online marketing strategy and campaign
- On-going support
- Managed hosting