New website and branding for competition to inspire women to become leaders in Science, Technology, Engineering and Mathematics


UCL Advances launched a national app competition (funded by the Royal Society Rosalind Franklin Award) to create mobile apps to inspire women to become leaders in STEM (Science, Technology, Engineering and Mathematics). 

This competition aims to support students and researchers in the digital space, to bring groups of people together (creatives, developers, app writers, companies, etc) to develop an app idea that can be taken forward to a commercial product that actively supports/promotes women in STEM.



We created the branding for Appathon and we created three initial concept designs for the client and then we undertook an iterative process of refining the concepts through to an approved design. As the site was largely focused on a young audience the client was keen to ensure that the site had a bright, bold and modern feel. We also ensured that the sign-up process for the competition was very friendly and clear.


Key Features:

  • New website design, branding and build
  • Competition sign-up process
  • Responsive