ABTA

Platform upgrade and website redesign for the UK's leading travel association.

Requirements:

The Association of British Travel Agents (ABTA) came to Moore-Wilson with a view to updating both the back and front-end of their online platform. With regard to the back-end, it was important to the client that the development team for this project was able to maintain the features and functionality that they already had in place, particularly the platforms for their ‘Consumer’ and ‘Member’ Zones. With regard to the look-and-feel, ABTA wanted a website that would promote more engagement among their members and they had a clear direction of how they wanted to achieve this, requiring an agency that could accurately interpret this vision and make it a reality.

 

Solution:

The client was keen to replace their previous CMS, Expression Engine. We agreed that a Drupal front-end paired with a Laravel back-end was the best way to move forward, giving them more control over their website. We also implemented React InstantSearch for their member search functionality to significantly upgrade the search mechanism.

As a full-service digital agency, we were able to offer ABTA a range of in-house services and solutions to supplement the project. The client opted for one of our fully-managed hosting packages, while our Search Marketing team were able to ensure that any previous Search Engine Optimisation was carried over to the new site.

The build took place during the introduction of GDPR, which presented a perfect opportunity for us to work closely with ABTA to optimise the data that they had on file and remove information that no longer complied with the new regulations.

The client was very satisfied with the outcome of the project.

 

Key Features:

  • Drupal Front-End
  • Laravel Back-End
  • Search Engine Optimisation
  • Increase Engagement with Members
  • Fully Managed Hosting
  • Ongoing Support Contract