You are here

Is Your Website Ready for Google’s Mobile Search Update?


Google has announced that they will be making major changes to the way in which it ranks websites in the mobile search results on the 21st April 2015. Is your website ready? Moore-Wilson can help you with any mobile issues you have.


“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”


Below we have collated our favourite resources on the mobile search update.


Three Actions to Get Ready for Googles Mobile Search Update


This is a great article on Search Engine Land written by Aleyda Solis that outlines three tasks you can undertake to sort out any mobile issues before the update. The article covers the following tasks:


  • Identify & Improve Your Mobile Web Optimization Status
  • Assess Your Mobile Web Search Visibility & Traffic Behaviour
  • Establish Your Mobile Web Search Competitiveness & Monitor Your Performance


The article contains links to other great resources (Google webmaster guidelines, Screaming Frog, SEM Rush).

The full article is here:


Mobilegeddon Is Coming On April 21st - Are You Ready?


This article explains the difference between mobile templates and fully responsive design; the advantages and disadvantages of both, the usability issues, and how the different types of design might impact the mobile rankings.  The article was written by Chuck Price.

The full article is here:


Googles Mobile Update: What We Know So Far


This is Dr Pete from Moz’s take on the known facts about the mobile update. It includes information on what will and what won’t be affected, tools to check your sites mobile set up, and the rates of refresh following the initial update. The article is updated regularly as new data becomes available.


Prepare for Mobilegeddon: Google’s Big Mobile Update April 21


The Hoth’s take on the mobile update includes some good screenshots comparing well set up sites with non-mobile friendly sites and links to tools for auditing and improving performance. The article also includes information on how to check Google Webmaster Tools for mobile issues and where to find good WordPress mobile friendly responsive designs.


Moore-Wilson can audit your website for mobile related issues that will impact your organic rankings. We can also provide you will fully responsive designs for your website.


Please contact us about any mobile related issues you have.


Call us on 020 7379 3300, email us at or fill in a contact form.


If you’d like to find out about the services that Moore-Wilson provides, please click here, or contact us to discuss an upcoming digital project.