We believe that website design and development should be user-centred. In other words, your website should be built around the requirements of your users, rather than simply reflecting the requirements of your business.
We will work with you to understand the users of the site and their needs and motivations. This is achieved using various methods from interviews to online surveys or focus groups. Personas are created to provide ‘real’ users to refer to their objectives throughout the project.
User Journeys will be drawn up indicating the key stages for each persona type from their arrival at the homepage or a landing page through to meeting a key objective. We then create wireframes to illustrate the recommended site architecture and ensure an optimum solution.