We take a highly user-centred approach to developing e-commerce websites to ensure that they provide intuitive and efficient user journeys. A good user experience is fundamental to encouraging transactions. We are also experts at creating systems that tie into our own prepaid loyalty card platform. Naturally our e-commerce sites are not just robust, scaleable and secure, they are also compatible with our WAP and Java mobile technology.
Our e-commerce sites offer many features, including:
- Product catalogue and smart search
- Bestsellers, ‘customers who bought this also bought’ etc
- Customer centred features, log-in, order tracking etc
- Shopping cart through to secure payment
- Integration with legacy back-office systems
- Option to create a loyalty prepaid card, linked to the site
- Automatic order progress emailing
A great e-commerce site does not, in itself, bring customers. We therefore always consider the online marketing strategy to be a vital component of the project plan. Our integrated and intelligent approach to online marketing and SEO (Search Engine Optimisation) will ensure that we maximise the number of customers who will visit the site.