Why PPC?

Pay Per Click (PPC) is a highly effective method of search marketing offered by a number of search engines, including Google, Bing and Yahoo, plus social media sites, such as Facebook and LinkedIn. It is a form of promotion where advertisers create ads, choose when and where they should be displayed within the search engines (Search PPC) and/or their network of advertising partners (Display PPC), which audiences should see them, and then choose how much they are prepared to pay for each click that their ads generate.

PPC enables you to create simple, effective ads incorporating your key selling points and key phrases and display them directly to your target audiences. This ensures that your organisation has instant visibility where it is most valuable.

What’s more, you can utilise PPC for a variety of marketing goals. By serving your ads in a high number of prominent locations, it can be used to boost your general online visibility and brand awareness; alternatively, with more considered placement, it can drive more targeted traffic to specific areas of your website in order to promote valuable content or drive conversions, such as sales and leads.

Why Choose Moore-Wilson?

Whatever your goals, our Search and Display PPC expertise will take your campaigns to the next level. We will ensure that your ads reach their audiences and that your paid traffic converts well to achieve the best possible ROI (return on investment).

At Moore-Wilson, we also charge a fixed monthly management fee, rather than a percentage of your PPC spend.  This enables you to manage your budget effectively, by ensuring that you are aware of all costs rather than being charged unexpected fees.

Our PPC Services

• Full PPC campaign setup
• Full PPC campaign management
• PPC campaign migration
• Analytics integration
• Detailed keyword research, identifying search terms for your market
• Audience analysis, selection and management
• Audience retargeting
• Topic targeting & placement selection
• Forecasting of campaign costs and estimated traffic levels
• Creation of bespoke ad copy
• Creation of bespoke PPC landing pages
• A/B testing of campaign options
• Optimisation of bid management and budgets
• Monitoring of targeting, ad and landing page performance
• Conversion tracking and full campaign analysis
• Up-to-date knowledge of current pay-per-click marketing trends and strategies