beautiful result
SEO strategy doubles bookings at UK's leading beauty school

The London School of Beauty & Make-up has long been seen as the number one school in Europe to learn high fashion make-up techniques. This reputation has been achieved by an intensive ‘no time-wasting’ curriculum plus being the only school to use top international working make-up artists to teach and hand over their valuable experience and knowledge.

We were initially appointed to update the school's branding, developing and rolling out the new identity including the production and print management for new stationery and course literature. Following this we redesigned and developed their website to fall in line with the creative direction of the new branding.

When this work was completed we worked to establish an online marketing strategy that incorporated Pay Per Click and Search Engine Optimisation.

The SEO campaign has been particularly effective. The school now consistently holds the number one position on Google for key search phrases such as 'beauty school'. The SEO result has seen online course bookings quadruple in less than 12 months.