Imperial College
generating interest

In their relentless effort of extracting incremental fraction-of-a-second improvement in timed events, athletes, coaches and sport scientists are constantly in searching for clues that differentiate the champion and a finisher.

Developed jointly by Imperial College, London and Sensixa – the leading provider of wireless body sensor networks. e-AR is a low power, miniaturised ear-worn activity recognition sensor for well-being, personal training and professional sports

Following an invitation to discuss an ‘interesting’ new project we found ourselves involved in presenting cutting edge technology to the scientific community as well as private investors.

From embossed metal and acrylic product packaging to event product display stands and flash driven web site Moore-Wilson delivered a range of material to reflect the cutting edge nature of the product and reach the target audience in an informed and entertaining manner.

The success of the launch material has helped to generated considerable product interest from investors and end users leading to the next phase of development.