Demon

Demon is a well known brand in the world of Internet Service Providers. They turned to us for a new approach to their imagery to promote Broadband. We devised a new concept for Demon based on the image of a bull. The animal’s horns tied in well with Demon’s branding. Also Demon’s red and black colours, fitted very well with the new theme. Finally, we had the bull charging to convey the sense of power and energy that the product required.