increasing appetite
nutritional site attracts a healthy increase in traffic

Centrum are the world's number one multivitamin. We have been working with them for several years, and have designed and built their UK website, including several interactive elements, such as the '2 minute diet and lifestyle quiz'.

In 2007 we helped reposition Centrum as 'nutritional experts' by upgrading their website and making a number of key changes to the site content. For example, the strategy included providing 'healthy living' and 'nutritional' sections on the website. We also ran keyword related PPC campaigns, and we broadcast quarterly email newsletters and competitions with a clear set of nutritional messages.

The result was that the new site, with the nutritional focus, has enjoyed a very substantial increase in site traffic.