switching channels
analytics tools tracks marketing channel effectiveness

Boots Group PLC are one of the UK's most respected and trusted consumer healthcare brands. We were delighted when they chose our WebtraffIQ™ solution after an extensive review of analytics vendors.

Boots wanted a clear insight into the effectiveness of both online and offline marketing activity during advertising campaigns. We started by establishing their KPIs (Key Performance Indicators), which included: user journey insight, user behaviour, traffic delivery from the media sources, and traffic and sales tagging.

We developed a dashboard which encompassed all of Boots' KPIs, and then displayed all of this data from the various media into one centralised reporting screen.

Boots can now clearly see the cost and return on their marketing activities in real time. This enables them to make rapid decisions - deploying, promoting, and switching their marketing channels, to achieve the best possible outcome for each campaign.