smart thinking
campaign website to promote safe online credit card use

APACS is the UK trade association for payments and for those institutions that deliver payment services to customers. It provides the forum for its members to come together on non-competitive issues relating to the payments industry.

We are fortunate to have built a strong relationship with APACS, working successfully with them for several years now. We advise on their web strategy, manage their dedicated server, design and build new websites for them, and provide Search Engine Optimisation.

The Be Card Smart programme consists of a range of high profile marketing activity aimed at making the public aware of the risks of using credit cards online.  Working within the creative boundaries governed by the campaign agency Saatchi & Saatchi, we designed and built the public-facing website and animations to be an effective part of the full mix.