rolling forward
integrated marketing for a successful critical delivery

GE are one of the world’s most successful companies and we have been fortunate to work with a number of their financial divisions for many years. GE ‘The Wiz’ was a project with a very tough deadline. However, a swift launch was critical to their equipment leasing division.

We worked closely with the in-house IT department to build the application. Simultaneously we also built the website to promote it, together with versions for their business partners such as: BT, Canon and Apple.

We created all the marketing for the web and printed material, and also produced a Flash based Quick Tour, and the on-line training for the main application.

At the launch the project leader said - "we achieved our clear objectives and more!!!! ...the excitement it created in the building was beyond our expectations and your tremendous teamwork made it a success!!!"