a strategy for speed
faster global trading from interface design

Deutsche Bank are a world class banking organisation. We have enjoyed working with them on a number of key projects over the last ten years.

In a recent project we were asked to specify and design the usability and interface design for their 'Global Prime' online securities trading portal. The strategic imperative was to increase the speed and efficiency of system operation, allowing traders to be more responsive, save time, and act more quickly.

We achieved this by going right back to basics, thinking through the entire online trading process from scratch. We devised an efficient and intuitive system to deliver results quickly in this extremely fast moving sector. Our process involved extensive wire framing, and Ajax implementation.

We particularly enjoy working on commercially strategic projects like this one. In this particular case, we acted as the lynch pin in the process, working successfully with: users, business managers, and the Bank’s in-house IT people - many of whom are located in different countries.