serving tea
strategic benefits from server strategy

For many people, Twinings simply is tea. Since they first started business in 1706, they have been creating high quality teas that now, more than 300 years later, are enjoyed in over 100 different countries across the world.

We have enjoyed working closely with Twinings for many years. Recently we undertook a major strategic review of all their sites, which has led to our taking over the hosting of all their websites. We now not only host and manage their main international and UK websites, but also some of their related brands, such as the international Ovaltine site.

Hosting all of their sites together ensures a more robust solution. Furthermore, we use our powerful WebtraffIQ™ analytics across these servers to generate traffic reports, which inform the strategic thinking that we provide. This, in turn, helps to shape their online strategy, and its integration with their offline advertising campaigns.