Analytics
Moore-Wilson is uniquely placed in the UK as the only agency, that we are aware of, to own its own webpage tracking and measurement code. Our proprietary WebtraffIQ™ system is a comprehensive, on-demand, web analytics solution, which delivers up-to-the second insight into online visitor behaviour. This considerably enhances the degree to which we can tailor the measurement of a website or intranet’s site usage. We can also apply our tools to existing log files of traffic data.
We aim to work with you to establish meaningful KPIs (Key Performance Indicators) for your future website traffic. These often include creating dashboards for our clients to measure KPIs for items such as:
- Bounce rate variance alerts for content channel
- Conversion rates through to contact us pages
- Number of PDF and podcast downloads
The data from the KPIs will feed back into a programme of rolling reviews and continuous measurable improvement for our clients.
About WebtraffIQ™
WebtraffIQ™ was developed in 1995 and subsequently acquired by Moore-Wilson Ltd. It can boast many industry firsts. WebtraffIQ™ was the first to:
- Offer a page tagging system in the industry
- Produce an SMS alerts system
- Achieve Television to Internet tracking (for Halifax)
- Deliver radio to Internet tracking (for City & Guilds)
Simply put we are at the leading-edge in our Industry.