brochures
Every piece of corporate or product literature must communicate its message clearly and memorably if it is to prove successful. All too often design is used poorly, serving only to decorate and distract rather than endorse and enhance the message.
We work closely with you to ensure we have a clear grasp of your marketing and business objectives. (This early understanding often allows us to deliver a totally integrated solution with other marketing channels). We then think carefully about the messages required for every piece of literature, our aim - to communicate with clarity and conviction with everything we deliver.
Each brochure produced is the unique solution to a specific brief and objective, which calls upon our design skills and knowledge of conventional and digital printing processes. From various print finishing techniques to environmental considerations, our print knowledge can add considerable impact to any brochures success.
Brochures and literature vary enormously in size and scope so we have developed a flexible and pragmatic approach to managing them. This process often includes many of the following stages:
Familiarisation
- Project objectives
- Requirements, including relevant research
- Business objectives
Specification:
- Define functional specification of brochure
- End user requirements
- Discuss any expectations of format, page content, stock
Design:
- 3 graphic designers, each produce a look-and-feel concept
- Chosen design concepts developed through to final design style
- Establish corporate or brand identity considerations
Imagery and Photography
- Discuss style of imagery – Photography or illustration
- Commissioned photography
- Stock Royalty free or Rights managed photo library imagery
Art Direction
- Providing creative art direction working with commissioned photographer
Copy writing
- Proofing client supplied copy where appropriate
- Full copy writing from client brief
Print buying and management
- Arranging printing through our approved suppliers
- Negotiating best cost against quality
- Liaising and managing the print schedule
- Arranging and checking colour proofs
- Viewing and monitoring on-press proof passes