Identity and brand development
It is increasingly acknowledged that a company's visual identity plays a vital role in distinguishing it from its competitors. Whether you simply require the updating of your existing corporate identity, or a completely new brand, it is important to consider carefully the image and values you want to present.We seek to understand the qualities which make up your organisation. We strive to ensure that your corporate identity or brand will reflect your company's individuality and strengths, raise its profile and help to create new business opportunities.
Levels of approach to brand and identity development
There are various levels of delivering a identity or branding project, in fact it is probably wise to say that each project is unique to itself.
These levels can usually be defined as
- Identity or Brand simple refresh
- Complete redesign
- In depth review and launch
Whichever level of approach is undertaken, our process always allows for discussion, feedback, development and fine-tuning of selected concepts. This concludes with a final design solution to roll out across all aspects of printed and digital communication collateral.
The component parts of any identity and brand development are extremely fluid, however, the process will usually include most of the following stages;
- Initial briefing establish steering group
- In depth internal and external research
- Review of research and findings establish positioning, personality and values
- Defined brief based upon research review
- Initial design concepts and presentation to steering group
- Development of concepts based upon feedback
- Agreement of final design
- Copy writing tone of voice and image styling
- Technical input of materials and application for signage etc.
- Grids and guidance/interim guidelines
- Roll out to business stationery, literature etc.
- Corporate brochure
- Development of in-depth brand guidelines and brand toolkit
- Post launch review and feedback