website usability
The term website usability refers to finding out your users' needs, and then improving your website to meet these needs. Very often improved website usability can transform the way your customers perceive and interact with you in the online environment.
We take a particularly clear and structured approach to website usability projects. In the initial stage we benchmark your site, comparing it to your competitors, and we also identify your target customer groups. In the second stage we will arrange user testing and card sorting. In the final stage we will identify user types as 'Personas', and use the information gained from card sorting to recommend an improved site architecture.
We will provide a website usability report that will contain clear recommendations around improving customer journeys, cross selling opportunities, and new technologies - such as mobile. The report will also identify key opportunities for value and capability creation within your organisation. In addition,we will consider your SEO (Search Engine Optimisation) strategy, as this can have a clear bearing on some of the decisions that may be taken when considering an improved site architecture.