Traffic analysis
Moore-Wilson is uniquely placed in the UK as the only agency, that we are aware of, to own its own webpage tracking and measurement code. This considerably enhances the degree to which we can tailor the measurement of a website or intranet’s site usage. We can also apply our tools to existing log files of traffic data.
We will assess your existing web traffic and provide a full report with clear recommendations for increasing the quantity, and improving the quality of traffic your site receives. We will also consider the main options for: retaining traffic, increasing repeat visits, and steering click streams towards your online goals.
We can also work with you to establish meaningful KPIs (Key Performance Indicators) for your future website traffic. These often include creating dashboards for our clients to measure KPIs for items such as:
- Bounce rate variance alerts for content channel
- Conversion rates through to contact us pages
- Number of PDF and podcast downloads