Requirement:

Founded by Royal Charter in 1518, the Royal College of Physicians (RCP) is England’s oldest and most prestigious medical foundation. RCP began marketing their headquarters as a conference venue in the 1990s, initially as a way to sell spare capacity to help fund the college. Building on the success of the design and build of the main RCP website, Moore-Wilson was commissioned to work the new Meetings & Events website. RCP were aware that the old website for Meetings and Events was looking dated in terms of design and user experience. They were keen to improve user journeys and make use of video and imagery. It was also important that the website had an easy to use CMS and worked well on a variety of devices.

 

Solution:

As it was key that visitors to the RCP Events website could find the information they needed quickly, Moore-Wilson undertook a review of the site architecture and carefully considered the user journeys for both professional event organisers and for attendees. It was also crucial that the new site should prominently display the architecture of the venue and the variety of facilities and services on offer. We utilised specially commissioned large format photographs that would not only show off the best features of the venue but would also add a brighter look to the website.

The CMS for the website needed to be simple and easy for administrators to make changes. We selected Drupal for this project because it has a straightforward system for adding and updating content. We also reworked the capacity planner and made it more interactive. Users can now compare different rooms by clicking on checkboxes and can reorder information by room layout. The result of this project is a modern website that promotes the premium positioning of the College’s facilities and highlights the venue’s historic rooms and unique architecture.

 

Key Features:

  • New website
  • Good use of imagery
  • Responsive design
  • Easy to use open source Drupal CMS
  • Capacity planner
  • Integration with video content
  • Successful ongoing SEO campaign

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